Outbound Customer Communications: Author Once, Publish Many?

Graphic with Icons that Read "Info"
Originally published on Doculabs.com For many of our clients today, there are three primary outbound communication channels: Paper via USPS Mail, email via Exact Target (or similar), and web pages via the web site. Unfortunately, for most organizations, each of these channels tends to have a different content authoring team, different publishing processes, and different underlying tec... Read More

Using BIRT to Run Your Business From Your Phone

BIRT Powerdocs
Remember the first time you saw a cell phone? The guy holding it was probably in a business suit and looked pretty successful. And you probably thought, How cool it would be to make phone calls and do business on the road, right? Well the promise of mobile phones and business on the go has evolved again with the release of BIRT PowerDocs for the Salesforce1 Mobile App. This cloud... Read More

10 Best Practices For Your Targeted Messaging

Targeted Messaging
Organizations are continually looking for opportunities to engage with their customers, and one way is through their Customer Communications. Within customer communications, engagement can be enhanced if the message is personalized and targeted to the user. Proper application of targeted messaging can lead to increased sales and better customer experience across all channels. When tar... Read More

Accessible PDF: Enterprise Vs. Desktop Accessibility Requirements

PDF Files
First published on G3ict.org. We receive a lot of questions at Actuate about our PDF Accessibility Appliance, a solution designed to make PDF customer communications accessible to the blind and visually impaired community. Many of the customers who approach us want to know how our solution differs from others on the market and what types of documents are best suited for our solution... Read More

Five Principles of More Personalized Customer Contact

Although corporate marketing departments are striving harder than ever to create more personalized contact with customers, the reality is often quite different. Two surveys we conducted have highlighted major deficiencies in practice and application: other than naming the intended recipient, most messages lack any other notable aspects of personalization. Since correspondence without ... Read More

Putting the “I” in E-Presentment: What’s in it for Customers

What's in it for customers?
For all that’s been written (here and elsewhere) about the value of e-presentment and online customer engagement, the fact remains that not all customers are yet taking advantage of the efficiencies and conveniences these options have to offer. This is bad news, of course, for organizations that regularly send their customers the likes of billing statements and explanations of benef... Read More

What Should You Do with Your Legacy Archiving System?

Guest post by Richard Medina. First published on RichardMedinaDoculabs.com.   This post provides a simple procedure for helping you decide what to do with your big legacy archiving systems – if you have big legacy archiving systems. By archiving system I mean a big COLD system, enterprise report management system, IDARS, mainframe output management system, and even big ... Read More

Seven Typical Stumbling Blocks to Written Correspondence with Customers

Contrary to speculations made some time ago, burgeoning digitalization has actually bolstered the role of written customer correspondence, rather than diminished it. Nevertheless, the conventional letter is increasingly being replaced by digital messages. The outcome is that sales and marketing units face even more communication pitfalls, which could jeopardize their customer relationshi... Read More

The 6 Most Important Requirements for Enterprise Document Archiving

Guest post by Richard Medina. First published on RichardMedinaDoculabs.com. In What Should You Do with Your Legacy Archiving System?, I offered a simple procedure for helping you decide what to do with your archiving systems. And in Selecting an Enterprise Archive Solution, I provided a quick overview of the three general solution options you have for archiving. In this post I... Read More

Q&A at CSUN 2014: Learning More About the Actuate Document Accessibility Appliance

Reduce risk, save money, save time
In March, I had the pleasure of attending the Annual International Technology & Persons with Disabilities Conference, hosted by California State University, Northridge (CSUN). The high-profile annual conference, now approaching its 30th year, showcases technologies designed for people with disabilities, with attendees coming from all over. Many of those attendees represent organizati... Read More