Reasons for Customer Communications Management

Benefits of CCM
The concept of Customer Communications Management (CCM) is quite broad. To understand its importance, let's review the basics and focus on several important reasons why organizations invest in developing and executing a CCM strategy. What You Should Know About CCM Customer Communications Management: Enables corporate-wide deployment spanning different departments and functions... Read More

PDF Accessibility: What’s in Store?

Yellow road sign with arrows pointing in multiple directions
Post was first published on Media Access Australia's AccessIQ There’s been a lot of talk lately, in technology circles, about what’s in store for PDFs. For organisations that are looking for ways to ensure on-demand accessibility for high volumes of PDFs created at the enterprise IT infrastructure level—this is a particularly relevant question. With that in mind, I wanted to ... Read More

Generating Documents in the Cloud: 3 Reasons for BIRT PowerDocs

PowerDocs Logo
More and more businesses are using cloud-based software to manage their documents commonly needed for daily business. Such documents typically include quotes, invoices, service documents and contracts. The processes for generating documents in the cloud are usually handled manually or using native functionality of the cloud software. Basic functionality limits users and businesses ... Read More

Preview: Actuate Financial Services Breakfast Event – New York

Pull a hundred-dollar bill out of your wallet and admire the wise face of Benjamin Franklin. In 1748, in Advice to a Young Tradesman, Franklin wrote a now-famous phrase: "Remember that time is money." Today, we’re so busy that we’ve shortened Franklin’s wisdom to just three words – "time is money" – but its message remains as sound as ever. People who work in financial serv... Read More

Accessible PDFs: Questions, Thoughts and Ideas from a Social Network Exchange

Braille Page
First published on Should accessible PDF documents be a part of a company’s web accessibility strategy? That’s the question that was posted recently in a LinkedIn web accessibility forum. The question inspired a lengthy and exciting discussion among accessibility experts from a variety of sectors and roles. What resulted was an informative and multi-faceted conversation... Read More

Outbound Customer Communications: Author Once, Publish Many?

Graphic with Icons that Read "Info"
Originally published on For many of our clients today, there are three primary outbound communication channels: Paper via USPS Mail, email via Exact Target (or similar), and web pages via the web site. Unfortunately, for most organizations, each of these channels tends to have a different content authoring team, different publishing processes, and different underlying tec... Read More

Using BIRT to Run Your Business From Your Phone

BIRT Powerdocs
Remember the first time you saw a cell phone? The guy holding it was probably in a business suit and looked pretty successful. And you probably thought, How cool it would be to make phone calls and do business on the road, right? Well the promise of mobile phones and business on the go has evolved again with the release of BIRT PowerDocs for the Salesforce1 Mobile App. This cloud... Read More

10 Best Practices For Your Targeted Messaging

Targeted Messaging
Organizations are continually looking for opportunities to engage with their customers, and one way is through their Customer Communications. Within customer communications, engagement can be enhanced if the message is personalized and targeted to the user. Proper application of targeted messaging can lead to increased sales and better customer experience across all channels. When tar... Read More

Accessible PDF: Enterprise Vs. Desktop Accessibility Requirements

PDF Files
First published on We receive a lot of questions at Actuate about our PDF Accessibility Appliance, a solution designed to make PDF customer communications accessible to the blind and visually impaired community. Many of the customers who approach us want to know how our solution differs from others on the market and what types of documents are best suited for our solution... Read More

Five Principles of More Personalized Customer Contact

Although corporate marketing departments are striving harder than ever to create more personalized contact with customers, the reality is often quite different. Two surveys we conducted have highlighted major deficiencies in practice and application: other than naming the intended recipient, most messages lack any other notable aspects of personalization. Since correspondence without ... Read More